Lindahl’s Kvarg
Lindahls Kvarg wanted to reach an active target group to promote its delicious quark. So what better way than to be seen on more than 1,000 digital screens in over 300 gyms in more than 90 locations?
Background
Lindahls Kvarg was updating and relaunching its quark product, and wanted to encourage people to try the new, creamier texture. With a clear, colourful message, they reached hundreds of thousands of active Nordic Wellness gym members during the campaign period, and their advert was seen more than 13 million times.
Period:
January 2024
Format:
Digital campaign at Nordic Wellness.
