Rabanne
Rabanne wanted to be seen in a big way in several locations in connection with a launch and sampling campaign.
We projected onto large façade surfaces in both Malmö and Gothenburg, and here are the results:
Background
During the Christmas shopping period, passers-by were given samples of the new Rabanne fragrance. To draw extra attention to the arrival of a new product, they combined their sampling with large façade projections in both Gothenburg and Malmö.
Period:
December 2023
Format:
XLprojection on several façades.
