{"id":1573,"date":"2024-06-07T12:52:34","date_gmt":"2024-06-07T10:52:34","guid":{"rendered":"https:\/\/xloutdoor.hajagency.com\/case\/nyx-cosmetics\/"},"modified":"2024-09-02T11:48:36","modified_gmt":"2024-09-02T09:48:36","slug":"nyx-cosmetics","status":"publish","type":"cases","link":"https:\/\/dev.xloutdoor.se\/en\/case\/nyx-cosmetics\/","title":{"rendered":"NYX Cosmetics"},"content":{"rendered":"
\n \n\n
\n

NYX Cosmetics<\/h2>\n\n\n

We were asked if we could help install a four metre tall duck in central Stockholm, so of course we said yes! <\/p>\n\n\n\n

You can see the results below.<\/p>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n<\/div>
\n \n\n
\n
\n

Background<\/strong><\/p>\n\n\n\n

When NYX was launching a new lip gloss, they wanted to reach their target group with a campaign that ran both online and outdoors. A FOOH (Fake Out Of Home) film was made, but some parts were also genuinely fake. You can see their FOOH film here<\/a>. <\/p>\n\n\n\n

<\/p>\n\n\n\n

We helped arrange an event space that met their requirements for a central location close to shopping. This huge duck at Stureplan in central Stockholm was eye-catching to say the least, and even more fun for people who had seen the FOOH film. <\/p>\n<\/div>\n\n\n\n

\n

Period:<\/strong><\/p>\n\n\n\n

March 2024<\/p>\n\n\n\n

<\/p>\n\n\n\n

Format:<\/strong><\/p>\n\n\n\n

Creative solution on the Stureplan event space.<\/p>\n<\/div>\n<\/div>\n\n<\/div>

\n \n\n
\n
\n \n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\n